Global Design System
An immersive, scalable experience for a global audience
As part of Kia's global rebrand, we developed a comprehensive design system for Kia.com, creating a personalised and immersive digital journey. The new design system unified the experience across five key regions, each with unique business requirements, and ensured scalability for multiple languages and markets. This project aligned with Kia’s new brand premise, 'Movement that Inspires,' integrating personalised journeys from pre-purchase to post-purchase phases.
Objective
To create a flexible and immersive global design system that reflects Kia's rebrand, ensuring a personalised user experience while meeting the diverse needs of multiple regions.
Challenge
Kia needed a design system that worked across five regions, each with its own requirements, while supporting multiple languages and maintaining a unified brand identity.
Solution
Leading the project from pitch to execution, I collaborated with a multidisciplinary team to create a modular design system. This system allowed each region to customise their content while keeping the overall experience consistent with Kia’s new brand identity. Our approach was driven by thorough research, including competitor analysis and user surveys, to ensure the design met the diverse needs of Kia's global audience.
Execution
We developed 92 page templates that could be adapted for different markets. My role involved guiding the design process, aligning teams, and ensuring seamless communication between design and development. I also led client workshops to review key decisions and ensure the vision was understood and aligned. The system's flexibility allowed regions to tailor the platform to local needs without compromising the global brand.
Impact
The design system unified Kia's global presence while giving local teams the flexibility to adapt the platform for their markets. This scalable solution provided a personalised, seamless user experience from exploration to purchase, in line with Kia’s new brand ethos, 'Movement that Inspires.'
Client
Kia Global
Agency
Media.Monks
Role
Creative Director
Year
2021
Type
Product Design
- Design System
- UX Design
- Global Scalability
- Modular Components
- Commerce
Hey 👋 I'm a Creative Director 🎬, Designer 🎨 and Creative Technologist 🖥️ — your quintessential jack of all trades and master of some. Globetrotting from London 🇬🇧 to Singapore 🇸🇬 and Rotterdam 🇳🇱, I've honed my skills at top agencies like Media.Monks, Subvrsive, B-Reel and AllofUs, crafting creative solutions that resonate globally. Armed with experience in AR 🕶️, a curiosity for VR 🌐 and an ever-growing fascination with AI 🤖, I create immersive experiences across Voice 🔊, 3D 🛠️, immersive web 💻 and experiential design 🎢. I enjoy leading interdisciplinary teams towards bold and interesting outcomes, aiming to produce work that is as delightful as it is effective. Constantly poking at the boundaries of the next possible, I'm excited to explore where both old and new technology might lead us.