Expedium Verse® Experience
Immersive digital platform for medical marketing
Experience the design excellence of a life-changing device through an interactive 3D product page and immersive AR. Bringing medical marketing into the digital age, we engaged surgeons around Expedium Verse® and elevated Johnson & Johnson's brand perception as innovators.
Objective
To launch the Expedium Verse® Fenestrated Screw in Japan with an innovative digital experience, engaging surgeons and highlighting the device's construction and functionality.
Challenge
Traditional, face-to-face medical marketing was no longer enough to effectively communicate the benefits of advanced medical devices. The challenge was to create a digital experience that could engage surgeons in an immersive, informative way.
Solution
We turned traditional medical marketing on its head by designing and developing an interactive 3D product page and AR experience that demonstrated the construction and functionality of the Expedium Verse® Fenestrated Screw. Surgeons could explore the device in detail through 3D visualisations and AR, gaining a deeper understanding of its design and impact on patient mobility.
Execution
I led the creative direction and worked closely with the development team to build an intuitive and engaging platform. The 3D product page and AR experience were designed to be accessible on both desktop and mobile, allowing surgeons to interact with the device virtually. By enabling users to rotate, zoom in, and explore key aspects of the device, we created a dynamic and engaging experience that helped bridge the gap between product and professional.
Impact
The digital experience increased on-site engagement by 58%, with surgeons spending an average of five minutes in the AR feature. This customer-centric approach not only improved understanding of the product but also elevated Johnson & Johnson's brand perception as an industry innovator, proving the value of digital-first medical marketing.
Client
Johnson & Johnson Medical
Agency
Media.Monks
Role
Creative Director
Year
2022
Type
Immersive Web
- AR
- 3D Product Page
- Immersive Web Development
Hey 👋 I'm a Creative Director 🎬, Designer 🎨 and Creative Technologist 🖥️ — your quintessential jack of all trades and master of some. Globetrotting from London 🇬🇧 to Singapore 🇸🇬 and Rotterdam 🇳🇱, I've honed my skills at top agencies like Media.Monks, Subvrsive, B-Reel and AllofUs, crafting creative solutions that resonate globally. Armed with experience in AR 🕶️, a curiosity for VR 🌐 and an ever-growing fascination with AI 🤖, I create immersive experiences across Voice 🔊, 3D 🛠️, immersive web 💻 and experiential design 🎢. I enjoy leading interdisciplinary teams towards bold and interesting outcomes, aiming to produce work that is as delightful as it is effective. Constantly poking at the boundaries of the next possible, I'm excited to explore where both old and new technology might lead us.