Tomorrowland Experience
Unlocking interactive experiences through Coca-Cola cans
The Tomorrowland Experience used Coca-Cola cans to unlock three unique, interactive worlds, providing users with immersive digital adventures tied to the iconic festival. One of these worlds allowed users to create their own DJ music, while the others offered different explorative and engaging experiences that combined music, visuals, and interaction, extending the magic of Tomorrowland beyond the festival grounds.
Objective
To enhance Coca-Cola's association with Tomorrowland by creating an immersive, multi-world digital experience that engages users globally, blending music, interaction, and exploration.
Challenge
Coca-Cola wanted to offer a memorable, interactive digital experience that resonated with both Tomorrowland attendees and global music fans. The challenge was to design an experience that provided diverse, engaging content while remaining easy to access through mobile devices.
Solution
As Creative Director, I led the project to design three distinct interactive worlds, unlocked by scanning Coca-Cola cans. One world was focused on DJ music creation, allowing users to mix tracks and control live visuals. The other two worlds offered equally engaging experiences tied to the festival, with a mix of interactive elements and immersive storytelling. Each world offered a unique experience that kept users entertained and connected to both the Coca-Cola and Tomorrowland brands.
Execution
The experience was developed using WebGL to power interactive 3D environments, alongside custom-built audio and visual interfaces. Users accessed the experience by scanning their Coca-Cola cans, unlocking a portal to one of three worlds. Each world provided a different thematic experience—one allowed users to create DJ mixes with real-time visual feedback, while the others offered music-driven exploration and storytelling. I worked closely with the design and development teams to ensure each world was visually captivating and seamlessly interactive.
Impact
The Tomorrowland Experience significantly enhanced Coca-Cola's engagement with both festival-goers and a global audience, creating deeper brand connections through immersive, interactive content. The project set a new standard for multi-world interactive experiences, blending music, visuals, and storytelling to engage users on a deeper level.
Client
Coca-Cola
Agency
Subvrsive
Role
Creative Director
Year
2024
Type
Immersive Web
- WebGL
- Audio Interface
- Interactive Music Creation
- Immersive Storytelling
Hey 👋 I'm a Creative Director 🎬, Designer 🎨 and Creative Technologist 🖥️ — your quintessential jack of all trades and master of some. Globetrotting from London 🇬🇧 to Singapore 🇸🇬 and Rotterdam 🇳🇱, I've honed my skills at top agencies like Media.Monks, Subvrsive, B-Reel and AllofUs, crafting creative solutions that resonate globally. Armed with experience in AR 🕶️, a curiosity for VR 🌐 and an ever-growing fascination with AI 🤖, I create immersive experiences across Voice 🔊, 3D 🛠️, immersive web 💻 and experiential design 🎢. I enjoy leading interdisciplinary teams towards bold and interesting outcomes, aiming to produce work that is as delightful as it is effective. Constantly poking at the boundaries of the next possible, I'm excited to explore where both old and new technology might lead us.