# Daniel Samson

> Executive Creative Director building things people can play with, not  just messages they're meant to believe.

Daniel Samson is an Executive Creative Director, designer and creative technologist turning abstract, technical and unglamorous ideas into experiences people can play with, across AR, VR, 3D and the web.

## Selected work

- [Reborn 2.0](https://danielsamson.com/project/coca-cola-reborn-2) — A cinematic digital journey through Coca-Cola's sustainability mission (Coca-Cola, 2025)
- [Dirt is Good SXSW](https://danielsamson.com/project/new-project-18) — An interactive SXSW London installation where mess meets meaning (Persil / OMO, 2025)
- [Ranger Buddies Quest](https://danielsamson.com/project/ranger-buddies-quest) — Interactive wildlife conservation experience for children (Mandai Wildlife Reserve, 2022)
- [Tomorrowland](https://danielsamson.com/project/coca-cola-tomorrowland) — Unlocking interactive experiences through Coca-Cola cans (Coca-Cola, 2024)
- [Live The Journey](https://danielsamson.com/project/evian-live-the-journey) — Bringing the beauty of the French Alps to grounded travellers (Evian, 2021)
- [Expedium Verse®](https://danielsamson.com/project/expedium) — Immersive digital platform for medical marketing (Johnson & Johnson Medical, 2022)
- [Air Max 270 React](https://danielsamson.com/project/nike-air-max-270-react) — Immersive Instagram experience for product launch (Nike, 2019)
- [Closer DJ Experience](https://danielsamson.com/project/richie-hawtin-closer) — Interactive app for live-streaming DJ performances (Richie Hawtin, 2019)
- [London Mithraeum](https://danielsamson.com/project/london-mithraeum) — Digital companion for exploring Roman artefacts (Bloomberg & Museum of London, 2017)
- [Scalp Quest VR](https://danielsamson.com/project/scalp-quest-vr) — Virtual reality experience for educating beauty influencers (P&G - SGIC, 2021)
- [Convexity Experience](https://danielsamson.com/project/convexity-experience) — Interactive recruitment tool based on company principles (Convexity, 2020)
- [Our Planet](https://danielsamson.com/project/our-planet) — Interactive digital platform for environmental education (WWF & Netflix, 2019)
- [Design System](https://danielsamson.com/project/red-bull-global-design-system) — Unified design system for a fragmented media ecosystem (Red Bull, 2016)
- [Decor TV](https://danielsamson.com/project/samsung-decor-tv) — Transforming televisions into high-end ambient design features (Samsung, 2016)
- [Global Design System](https://danielsamson.com/project/kia-com-design-system) — An immersive, scalable experience for a global audience (Kia Global, 2021)
- [Urban Mobility Index](https://danielsamson.com/project/here-urban-mobility-index) — A data-driven interactive platform for visualising urban mobility (HERE, 2019)

## Contact

- LinkedIn: https://linkedin.com/in/dlsamson
- Substack: https://danielsamson.substack.com/
- Email: daniel.l.samson@gmail.com